Louis Vuitton’s latest campaign revives popular trends including graphic bucket hats and bucket-shaped Néonoé bags
Teasing its latest campaign, French luxury fashion house, Louis Vuitton is summer-ready with a diverse collection of bags, accessories and bikinis. Featuring vivid pastel colours and an array of monogram prints, the newest release is inspired by ancient Japanese dyeing techniques which involve the pre-twisting and knotting of fabric to be submerged in colour.
The process, also known as ‘shibori’ or ‘tie-dying’, has thus resulted in a range of pastel pink, yellow and blue tones. With nautical influences of navy blue, red and white, the collection revives popular trends including graphic bucket hats and bucket-shaped Néonoé bags, alongside the brand’s most coveted monogram swimsuits.
Launched in preparation for the warmer season, the latest Louis Vuitton apparel went on sale starting March 27th.