With innovative vegan food trends sharply increasing, and the availability of products getting sweeter and healthier this Veganuary, the launch of Firetree’s latest plant-based Innovations Collection is a must have for chocolate lovers this month. A poll of 2079 UK adults by YouGov showed that around 4% were hoping to give Veganuary a go in 2022, suggesting that a total of 2.7 million people would join this year.
What better way to stick to Veganuary than rewarding yourself with a variety of guilt-free plant-based chocolate. To kick-start a healthier New Year, Firetree, the UK’s super-premium chocolate brand has developed their first ever entirely vegan-friendly range, The Innovations Collection with five new varietals to choose from, including a melt-in-the-mouth gluten-free oat milk bar.