The Luxury Network Magazine – KSA edition is honoured and privileged to feature His Royal Highness Prince Mohammed bin Salman Al Saud, Crown Prince, Deputy Prime Minister in the Kingdom of Saudi Arabia, fronting its cover.
His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince, Deputy Prime Minister, Chairman of the Council for Economic and Development Affairs, and Chairman of the Public Investment Fund (PIF), announced today the launch of ‘Boutique Group’, a new hospitality brand that will manage and convert a collection of iconic historic and cultural palaces in Saudi Arabia into ultra-luxury boutique hotels. The company will revive the vibrant heritage and culture of Saudi Arabia to create a new and unique hospitality experience.
The first phase of the project will focus on the development of three historic palaces in cooperation with the private sector, including Al Hamra Palace that will offer 77 keys including 33 luxury palace suites and 44 luxury villas in Jeddah. Tuwaiq Palace will provide 96 keys including 40 luxury palace suites and 56 luxury villas. Whereas Red Palace will offer 71 keys including 46 luxury suites, and 25 luxury guest rooms. Both Tuwaiq and Red Palace are located in Riyadh.
Boutique Group will blend the Kingdom’s culture and heritage with modern ame- nities to provide an exclusive hospitality experience and a unique service to its guests, growing the Saudi ultra-luxury hospitality sector and contributing to the development of the local economy. The company will also offer many high-end ex- periences from dining to wellness to exclusive services for each guest.
On this occasion, Governor of PIF Yasir Al-Rumayyan said, “His Royal Highness the Crown Prince’s launch of the Boutique Group underlines PIF’s mandate to unlock the capabilities of promising sectors in Saudi Arabia that can help drive the diversi- fication of the economy and contribute to non-oil GDP growth.
“The group will enhance the Kingdom’s already unique tourism offerings, strength- ening Saudi Arabia’s position as a leading regional and international tourism and cultural destination and contributing to Saudi Vision 2030,” the Governor added.
His Royal Highness Prince Mohammed bin Salman bin Abdulaziz, Crown Prince, Deputy Prime Minister and Minister of Defense, at- tended the Formula 1 stc Saudi Arabian Grand Prix 2021, which was held at Jeddah Corniche circuit.
HRH the Crown Prince headed to the starting point of the Formula 1 stc Saudi Grand Prix in the penultimate round of the 2021 Formula 1 World Championship in its 71st season. HRH Crown Prince was accompanied by Prince Sal- man bin Hamad Al Khalifa, Crown Prince and Prime Minister of the Kingdom of Bahrain, Prince Abdulaziz bin Turki Al-Faisal, Minister of Sports, Prince Khalid bin Sultan Al-Faisal, President of the Saudi Automobile and Motor- cycle Federation, and President of the Inter- national Automobile Federation, Jean Todt.
It was also attended by Prince Faisal bin Al Hussein, Member of the International Auto- mobile Federation, Sheikh Abdullah bin Zayed Al Nahyan, Minister of Foreign Affairs and In- ternational Cooperation of the United Arab Emirates, Sheikh Joaan bin Hamad bin Khalifa Al Thani, President of Qatar Olympic Commit- tee, and a number of guests.
The Saudi royal anthem was played, and then HRH the Crown Prince announced the start of the Formula 1 stc Saudi Arabian Grand Prix, expressing best wishes to the participants and praising the level of strong competition in the race.