How do you define “luxury” in the context of lifestyle experiences and products, and how has this definition influenced your curation and brand collaborations?
Luxury for me is a state of being, it’s elegance within it’s much more than a thing or an experience with a price tag, its an emotion that has so much admiration & appreciation for the details behind it.
This has played a major role in my choices and having options in choosing is a form of luxury itself.
I’m grateful to be in a position where I curate with attention to details and choose based on my values & my personality my brand collaborations for example some of the most important values I look at before curating or collaborating is the positive impact on wellbeing physical or mental the project or the brand has and many more.
Your brand collaborations span across various luxury sectors, from beauty and fashion to real estate and wellness. How do you ensure a consistent level of luxury in these diverse partnerships?
When you look at luxury from a deep perspective of values identity & impact its a common factor itself among any industry but if you look at luxury from a shallow perspective you get confused and you lose sight of why are you doing this, I choose to dive into a deeper perspective when it comes to my lifestyle so it doesn’t matter what sector it is as long as I stay true to myself in any choice.
With a significant following of 1.5 million on major social media platforms, how do you maintain a strong connection with your audience, particularly in the luxury lifestyle niche?
By staying real & selective and I emphasize on selective its not the easiest path but it’s the right path that built a solid base for me including a solid relationship with my followers they understand my values and appreciate my credibility and the more my following grows the more I feel it.
Your approach involves converting casual followers into active buyers. Could you elaborate on the strategies you employ to achieve this and foster loyalty among your clients?
This is one of the things I’m proud of achieving since I started. I always chose always my credibility and my reputation over short term gains and this is something you build and evolve into you can’t buy trust so i built my trust by choosing long terms choices this is not a strategy its a way of life and yes a lot of strategic work goes behind promoting brands and launching products but again the base is more important when its strong and solid the rest is easy.
Being recognized as one of the most influential individuals in Dubai & KSA, how do you navigate and engage with your audience across different social media platforms, such as Instagram, TikTok, and Snapchat?
I truly enjoy the thrill of this navigation because each platform has a different approach in communication
skills so it’s not always easy to perform the same on all. So Honestly i try my best to keep improving my internal operation within my team because the more organized you are the more you ensure smoother and equal performance.
Your involvement in international events like Cannes Film Festival and Paris Fashion Week is impressive. How do you leverage such platforms to elevate your personal brand and contribute to the luxury lifestyle narrative?
I’m really privileged to have been a fixture on the international calendar of the biggest events and I never take it for granted. The past 3 years I have been skipping fashion weeks as I was busy restructuring my businesses yet I put the effort for the film festivals because its less hectic work than fashion weeks hopefully when I’m more settled I will get back to the fashion week scene.
My appearances in such events have been always tied with global brands and this definitely helped me with my positioning and my image but also the whole experience I’ve the years have helped me in building a great international network with successful and inspiring people around the globe, its truly an added value on all levels.
Your role as an ambassador for wellness, including partnerships with clinics and hospitals, reflects a commitment to holistic well-being. How do you incorporate wellness into your own lifestyle, and how does this align with your overall brand narrative?
Wellness for me is a passion and a life commitment I believe our health is our wealth and i make sure I communicate this in my narrative everyday, motivating my followers to be the best version of themselves is my main mission and you can’t build a strong mind if you don’t support it with a strong body.
It also affects my choice of brands regarding the positive impact they can have either on mental or physical wellbeing. Wellness is your solid base.
As an influencer with a significant following, how do you perceive the evolving role of social media in shaping and communicating the luxury lifestyle, especially considering the changing dynamics of online platforms?
Social media has become one of our main sources of communication, even though when we speak luxury and niche physical experiences are essential specially for people who seek luxury from a deep perspective they want to enjoy every moment of the experience in acquiring it, yet because we can show and reflect a lot of emotions through our content on online platforms the dynamics have evolved and opened a new door to promote luxury.
In your brand collaborations with high-end fashion labels such as Versace and DSQUARED, how do you ensure that your personal style aligns with the luxury aesthetics of these brands?
I love exploring my style and diversifying it specially that I am privileged to experience different cultures in different places so I love to dress for the occasion and having different brands with different styles is always fun for me to dress up.
Growing up in Lebanon, how do you think your cultural background has influenced your approach to curating lifestyle experiences for a global audience?
Our “joi de vivre” culture in Lebanon shaped and built my passion for real luxury the art of lifestyle of communication of knowledge has been incorporated in my system.
Growing up on a rich culture in fashion beauty music refinement History and a lot more was a privilege.
And Lebanese have promoted their culture around the world wherever you go you find Lebanese expats and they come with their culture so the global audience is really familiar with our culture for generations not recently and this helped a lot in my relatability to my global audience.
Can you share a memorable moment or experience that has significantly shaped your journey as a curator of lifestyle experiences and products?
I’ve been always fascinated by different civilizations and cultures and this opened my perspective that there is more to life a legacy an impact and once you cultivate yourself with history and the impact of different civilizations on humanity you know you are meant to live a larger life and you have a stronger mission to do something in this world.
My curiosity at a very young age helped me in cultivating this in my lifestyle and the most memorable moments are the moments I stand in front of historical monuments or experience something above average in historical cities I really feed my soul and get motivated to do more and be more.
Finally, balancing a busy schedule with brand collaborations and international events, how do you prioritize self-care and maintain your well-being amidst the demands of your profession?
Balance is key but when you play different roles during the day you got to have a bullet proof mindset to juggle in between I am an entrepreneur launching simultaneously 3 big projects and an influencer too working with global and regional brands.
I really invest in self-help a lot I take so many personal development courses to strengthen my mindset and I invest in a great team around me that support me in my day to day.
Also, in my upcoming businesses I built strategic partnerships on every project to maximize my performance and focus on my added value in my endeavors.
But through it all I definitely prioritize myself care over anything I’m an early bird and very disciplined in my weekdays because this is the only way to be efficient with my time and keep my sanity and balance everyday I prioritize finalizing my morning routine before I kickoff my day.