Earlier this year, we welcomed Giant Leap to our network, a specialist digital agency that helps to connect luxury and finance brands with high-net-worth individuals through strong digital programmes.
Given the importance of digital to a lot of businesses in our network, we thought we could tease out from Co-Founder, Ben Lilly, how they help brands grow.
What makes you different from other agencies that our network might use?
We spend a lot of time researching the luxury market and understanding buying behaviour across different wealth audiences. When we engage with a luxury brand, all of our objectives are focused on growth. This might be helping brands gain greater visibility in their sector, or it might be driving e-commerce revenue. The commonality is that brands want to grow and measure tangible success. We’re driven by this same objective.
So how do you help brands achieve growth?
We look holistically at a brand’s challenges and then put the right team in place to fix their particular marketing issue. We’re not a specialist, niche agency; we offer full-service capabilities to achieve the business goal, including website development, video production, performance media, and data analytics. Bringing these skills together in the right manner with a clear strategy for the high-net-worth sector means we can execute globally to help brands grow.
But why Giant Leap? Why is your company more compelling?
For some of the reasons I have mentioned above, if you want an agency that can truly understand the wealth sector and offer you holistic advice around your business/marketing challenge, then we should be in the mix of people you’re talking to.
But more than this, we have been in the luxury space for many years. I recently grew Verb Brands – which I’m sure people will recognise – and sold it at the end of 2021. So we have worked with some of the largest luxury brands in the world, including Aston Martin, The Ritz, Bloomingdales, De Beers, and many more.
The added bonus of Giant Leap is our distributed agency model. We have low overheads, which means we can invest in senior team members and the quality of our delivery. We understand the challenges clients face with traditional agency providers and aim to fix that with first-class execution and service.
“We are the renegades. We are the innovators. We only accept the highest standards in our work and believe that all luxury brands should get A LOT more from their digital agencies.” – Ben Lilly, Co-Founder