The Trident’s automotive excellence meets Giorgetti’s design elegance in a partnership celebrating Italian know-how and the pursuit of innovation with an interior collection a Fuoriserie bespoke car
Modena, March 14 2025 – Maserati unveils the first steps of a new collaboration with renowned Italian furniture house Giorgetti at the 2025 Milan Design Week, an annual international celebration of design attracting one of the most cosmopolitan and kaleidoscopic audiences in the world. The union of these two symbols of Made in Italy has given birth to an interior collection and a Fuoriserie bespoke car, creating a perfect marriage of timeless elegance and technological innovation.
This all-Italian partnership is founded upon shared values: meticulous attention to detail, the pursuit of perfection, and the desire to offer unique experiences. Both Houses embody the Italian concept of “beautiful and well-crafted,” appealing to a refined, sophisticated audience that demands uncompromising quality in a dialogue where each brand inspires the other, giving rise to new creative challenges and journeys.
“Over the past 110 years Maserati has been synonym of Italian Luxury, just like Giorgetti. We are thrilled about this partnership as it is a refined example of elegance and excellence, imbued in every detail of design and engineering. The collaboration with Giorgetti perfectly fits within our vision of becoming the curator of the ‘Made in Italy’, creating bonds and emotions while telling our stories of innovation, heritage, quality and exclusivity that unite our brands,” explains Santo Ficili, Maserati CEO.
“This partnership represents the authentic expression of the identities of Giorgetti and Maserati, two brands that share profound values and a common vision. It’s a great example of how you can reinforce your DNA through collaboration, research and experimentation. For our 127-year-old House, this is a sign of extraordinary vitality and desire to innovate, always staying true to our role within the industry,” explains Giovanni del Vecchio, Giorgetti CEO.
The Giorgetti Maserati Edition interior collection represents a voyage between myth and nature, where Neptune’s Trident – Maserati’s iconic symbol – inspires Giorgetti’s new designs. It pays homage to the harmony of the sea and the power of the winds, elements that have always guided the automotive brand’s creations. Just as several Maserati models bear the names of powerful winds – such as the Grecale SUV – the collection immerses itself in the allure of the underwater world, evoking the mystery of sirens and the dynamism of waves. From marine depths to boundless skies, the narrative comes alive through evocative names inspired by legendary water nymphs, creatures of extraordinary beauty and strength.
The Maserati Giorgetti Edition is a statement of innovation and refinement that reflects the Trident’s experimentation and constant research. It is a Grecale Folgore one-off, the expression of the 100% electric production from the Modena-based brand created by the experience of the Maserati Fuoriserie customization programme. It celebrates elegance, Italian heritage and passion for details to create an expression of “rolling tailoring”. The bespoke SUV exteriors feature a custom-made bodycolor while its exclusive interiors are conceived to pay tribute to Giorgetti and enhance the coziness of a ‘home feeling’, featuring some of refined fabrics and leather materials used in the interior collection.
Jointly designed by the creative teams of Giorgetti’s Creative Director Giancarlo Bosio and Maserati’s Head of Design Klaus Busse, the Giorgetti Maserati Edition interior collection and the Maserati Grecale Giorgetti Edition are distinguished by a unique design that draws inspiration from dynamism and movement.
The Giorgetti interior collection and the Maserati one-off will be unveiled on April 7th, respectively at the Milanese Giorgetti Spiga showroom and at the Maserati Milan showroom, for a private preview for selected guests, while from April 8th design-savyy visitors and car enthusiasts will be able to experience them up close and personal.