An award-winning Forbes-Featured CEO, Stylist and Fashion Designer, and Founder of Baravia Fashion and Baravia Beauty Center.
- What is the history behind the Baravia brand?
I have always wanted to make a name for myself across the Arab World. My passion for fashion led me to open up a business in fashion industry. I want to create my style and share to others especially those who are stuck up and having a hard time for choosing which kind of dress fits them. I launched Baravia Fashion in 2018.
- Given the current global crisis, how does it feel like to be a contributor to an industry that promotes wellness?
It feels great that I was able to help and contribute. Nowadays, consumers are placing more value on health and wellness. These days, looking great and feeling good are the new luxuries that consumers want to enjoy and flaunt.
- What inspires you to create products and services with high demand in the affluent market?
My main inspiration is my family of course. My second drive is my passion in designing and creating elegant and glamorous outfits. And also I got inspired with the fascinating life story of
the famous Coco Chanel.
- How can you compare fashion and beauty between then and now?
Fashion evolves and constantly changes over time. As people progressed through time, so did their fashion style & statements. Fashion has changed dramatically but has also kept trends from the past very much alive. Fashion is on a never ending tidal wave of change and revival. Fashion today is still highly influenced by what inspires society.
- What do you think separates Baravia from other fashion labels?
We take pride of providing high quality products and we are striving to provide exceptional service. Also our passion in making dresses where we commit our heart and mind and our limitless creativity as well.
- What do you think are the top 3 characteristics a good leader needs to have for their business to succeed?
For me first is passion. When a team’s leader is filled with passion, it spreads to the team making them work harder to match the passion of the leader. Second is innovation. You need to be innovative in order to create a competitive advantage for your business and lastly is persistence. You must commit to your vision and goals no matter what challenges you face. If you give up to soon, you may miss the opportunity that was right in front of you.
- What is the definition of true beauty to you?
Beauty for me doesn’t only refer to the physical appearance but with the internal beauty of a person which depends on her thoughts, action and character. Though external beauty has a value but internal beauty dominates it. I believe the beauty is about goodness to others in addition to the physical appearance.
- How do you visualize your own luxury brands 5 years from now?
In 5 years, I will still be in this business, probably setting up new ones and having more branches. My next step is to go globally and land in Hollywood and seeing my collection being worn at the Oscars and Cannes.
- Can you give our readers some fashion style tips that will never fade through time?
Trends come and trends go but a classic look will never fade and I’m sure a lot of designers agree with me. You can never go wrong with little black dress. It makes you feel classy and sophisticated with the utmost effortlessness.
Written by: Garz Bumanlag