Rare Dahlia, the exclusive luxury perfumery located in Abuja, Nigeria, has launched a new campaign titled ‘I am Every Woman’.
The “I am Every Woman” campaign was created to celebrate the versatility of women, and the men in their lives who support them, as they take up space and contribute to the development of society.
Rare Dahlia believes in a world where women contribute to the social and economic development of their societies, with men as allies and partners in attaining the higher prosperity of the advancement of the world. The brand makes provision to cater to the fragrance needs of men and women, which enables them to feel good and confident while playing their respective roles.
The campaign consists of a collection of 10 images showing a woman transition through the multiples roles of her life. It illustrates how women are multi-dimensional and wear multiple hats. She is a Business Owner, a Champion, a Follower, a Friend, a Homemaker, a Wife, a Partner, a Leader and a Daughter. She embodies the versatility her life demands of her effortlessly, which reflects in the type of fragrances she identifies with.
Rare Dahlia prides itself on its commitment to excellence through its provision of high-quality fragrances and exceptional customer service designed to elevate a customer’s in-store experience. The campaign challenges viewers to see the world through its eyes of excellence, elegance, and exquisiteness.
The campaign launch was a glamorous event titled ‘The Unveiling’. The event was well-attended by friends and well-wishers of the brand.
