June 2022, Luxury gin brand SEVENTY ONE has released its new campaign: Work of Art, created and directed by its founder, legendary fashion photographer and artist Mert Alas and released on SEVENTY ONE’s own Instagram channel.
The captivating 47-second long video celebrates the creation of SEVENTY ONE’s divinely decadent flacon, which Alas spent three years perfecting, developing over 200 prototypes in his quest for magnificence. The bottle is made out of cut perfume bottle grade glass, weighing 1.3kg and takes inspiration from Art Deco architecture and Alas’ lifelong personal collection of fine crystal decanters and stemware.
SEVENTY ONE is an Elixir born from the night, created in Alas’ unique vision for detail. The liquid merited an equally dazzling vessel and he put just as much passion into its creation. Now this film exists as a love letter to the bottle itself.