HERMÈS SETS OFF TO MEET THE PUBLIC WITH LE MONDE D’HERMÈS MAGAZINE’S TRAVELLING KIOSK. DOHA, FROM 24TH TO 28TH FEBRUARY 2024.
Hermès is pleased to invite the public to discover its spirit of innovation, creation, and imagination with Le Monde d’Hermès magazine. Presented in Doha from the 24th to 28th of February 2024, in a vibrant area where modernity and cultural heritage combine, the eponymous kiosk open to all, Le Monde d’Hermès offers readers the opportunity to discover, through words and pictures, the collections and conversations that illustrate the creativity, curiosity and diversity of the world of Hermès.
Poetically infused with the House’s annual theme, the pop-up invites visitors to immerse themselves in an astonishing journey through the extraordinary universe conjured by Le Monde d’Hermès.
Greeted by the cheerful Mr. Kiosk, visitors will appreciate a traditional and artisanal artifact while also enjoying the musical ambience, and amusing games. Guests are welcome to take home with them a copy of Le Monde d’Hermès magazine, with occasional botanical treat giveaway as a delightful surprise.
The first Le Monde d’Hermès kiosk, inspired by the iconic Parisian newspaper kiosk, opened in Prague in the autumn of 2021. As the start of a series of welcoming and engaging events, the kiosk has travelled to Abu Dhabi earlier this month, after travelling to Kuwait in May last year, Strasbourg in June, Lisbon and London in September and Hanoi in October. The kiosk also made stops in Tokyo, San Francisco, Hong- Kong, Chengdu, Dubai and Toronto before returning for a second year to the region, specifically to Doha.
Visitor information:
Le Monde d’Hermès Kiosk, 24th to 28th of February 2024, From 10 am to 10pm, Sahat Al Nakheel, Msheireb Doha, Free Entry
Le Monde d’Hermès, expressing the annual theme
An editor-in-chief and an artistic director are invited to create two issues per year with Hermès’ teams, who collaborate each season with carefully selected writers, illustrators and photographers. Driven by the imaginary world nourished by the annual theme, they all imbue Le Monde d’Hermès with their talent and ingenuity.
This edition has been designed to resemble a collection of unexpected ideas and link up diverse inspirations across time and space with interesting storytelling, subtly interpreting the annual theme of «Astonishing Hermes!». Which offers AR experience, designed to surprise readers, and pique their curiosity while presenting the new collections by Hermes sixteen métiers.
Created in 1973, Le Monde d’Hermès is a bi-annual magazine with a print run of 600,000 copies, published in ten languages.
Since 1837, Hermès has remained faithful to its artisan model and its humanist values. The freedom to create, the spirit of innovation, the constant search for beautiful materials, the transmission of savoir-faire of excellence, and the aesthetic of functionality all forge the singularity of Hermès, a house of objects created to last. An independent, family-owned company which encompasses 16 métiers, Hermès is dedicated to keeping the majority of its production in France through its 60 workshops and production sites and to developing its network of 294 stores in 45 countries. The group employs 22,000 people worldwide, including 13,700 in France, of which nearly 7,000 are craftsmen*. Axel Dumas, a sixth-generation family member, has been Hermès CEO since 2013.
Founded in 2008, the Fondation d’entreprise Hermès supports projects in the areas of artistic creation, training and the transmission of savoir-faire, biodiversity, and the preservation of the environment.