Dana Al Alami, the founder of Dana Al Alami Jewelry, a pioneering Saudi jeweler. Her group has offices in Jeddah, Dubai and all Antwerp. Dana holds a bachelor’s degree in computer science from King Saud University, but her true passion was Jewelry.
What is the ethos behind the eponymous brand?
I’m a Saudi jeweler looking forward to have my own brand in the future Inshallah.
Tell us more about how you rose to success?
By exploiting opportunities and not being afraid to take risks and local and global relations.
How did you manage to position yourself as one of the top jewelers locally and globally?
As a woman who owns gold factories, holds auctions and contributes to international exhibitions such as Hong Kong, Geneva and Basel Show.
You have succeeded in a very male-oriented industry, to what do you credit your success?
I faced many challenges facing women at that time, which were not easy, but my resolve and determination and the support of many of gold traders helped me.
You are also a business owner and entrepreneur, what prompted you to venture into the jewelry business?
The gold industry is the most important feature of my profession.
You have started very modestly and managed to build an empire, what challenged did you face and how did you overcome them?
Proving my name locally and internationally by gaining the trust of traders in the world. Because the name of the merchant and his family and its preservation is a local and international custom to build bridges of trust between merchants, and between them and the consumer.
How would you describe the Saudi Arabian jewelry industry?
The national strategy for industry, which aims to reach an industrial economy that attracts investment, contributes to achieving economic diversification, developing domestic product and non-oil exports, in line with the objectives of the #Saudi_Vision_2030.
Can you share with us one of your milestones in your career?
The gold industry is the most important feature of my profession.
As a business model, how solid is the jewelry business in Saudi and more largely in the region?
My presence in many government sector committees and the Federation of Saudi Chambers helped me solve many challenges and paved the way for many investors after me.
Tell us a typical day in the life of Dana Al Alami?
I get up early, do my exercises, my work, my travels and participate in my family events.
What would you like to achieve that you haven’t already?
Establishment of a gold refinery that produces gold pounds and bullion of various sizes to be exported globally.
As a Saudi citizen, what challenges or bias did you have to face when working abroad?
In light of what the Kingdom’s Vision 2030 proposes to us for the ambitious renaissance project, and what this project sets with its comprehensive economic, social and development programs, we will realize our dreams of a strong homeland and at the forefront of the countries of the world
What is one piece of advice that you receive and live by? Who gave it to you?
Proving my name locally and globally and gaining the trust of traders in the world.
What are your hopes for your country and its next generations?
I hope for my country to remain dear and strong and among the great countries, and that the gold and jewelry industry grows strongly more and more.
You have received awards and recognition for your work, what you coming up next for Dana Al Alami?
Going ahead completing my aims and achievements.